Photo Courtesy - Juicy Couture The World Cup may officially kick off on June 11, but make no mistake, the buildup started long ago. Before the first whistle blows, jerseys flood timelines, and watch parties take over Los Angeles rooftops and private clubs, brands are already competing for position. Collections are dropping. Partnerships are launching. Hospitality experiences are being built. The world’s biggest sporting event has evolved into something much larger than soccer

Photo courtesy - Magnolia Bakery As the countdown to the 2026 FIFA World Cup begins, one of America’s most iconic dessert destinations is getting ready to welcome fans in the sweetest way possible. Magnolia Bakery is officially kicking off the global celebration with a festive lineup of game day treats designed to bring people together from the opening whistle to the championship match. From May 12 through July 19, the beloved bakery is transforming watch parties into full-sc

Image Credits: Masterpiece Sports Club Some of the most interesting shifts in culture don’t announce themselves, they show up in collaborations people didn’t see coming. Beauty and golf wasn’t an obvious pairing…..Until it was! At first glance, a partnership between Tarte Cosmetics and Masterpiece Golf might feel unexpected. But looking closer, it becomes clear this isn’t just about product or branding. It’s about something bigger: signaling who gets to exist in certain space

Photo courtesy - Drenched This May, wellness is setting sail in Newport Beach. Luxury Pilates and wellness brand Drenched is redefining the modern fitness experience with the launch of “Drenched on the Watercrest,” an immersive 10-day floating wellness residency taking place May 8 through May 17, 2026, in partnership with Revel Republic. Set against the sparkling backdrop of Newport Harbor, the experience transforms the iconic Watercrest into a 10,000-square-foot floating wel

Photo Credit - Evan Paterakis There are power couples, and then there are those who quietly redefine what partnership, performance, and longevity actually look like. Gabby Reece and Laird Hamilton belong firmly in the latter category. Their story is not just one of athletic excellence or entrepreneurial success, but of a shared philosophy that has been tested, refined, and lived in real time. For our April 2026 cover, LA Living Magazine sat down with the couple to explore

There’s a major shift happening in sports, and it’s become clear over the past 5 years: access is the new currency, and luxury experiences are how it’s delivered. Brands are investing heavily in premium, invite-only experiences surrounding major sporting events, and nowhere was that more evident than during NBA All-Star Weekend in Los Angeles. Private dinners replaced traditional watch parties. Branded estates rivaled nightclub takeovers. Guest lists at premium events became

Photos courtesy of Ned Colletti Is the biggest luxury in life getting to do what we love? As kids, we grow up wanting to be movie stars, teachers, athletes, and coaches with visions of a life larger than ourselves. The reality is that only a few people actually live out those dreams, and even fewer live them at the highest level consistently for nearly five decades. Ned Colletti is one of those rare people. He is a sports executive with over 40 years of experience in Majo

Photos courtesy of The Crest Club With the Winter Olympics commanding global attention, the world’s best skiers and snowboarders are once again reminding us what precision, courage, and discipline look like at 80 miles per hour. But for a rare few, the thrill no longer ends at the finish line. Enter The Crest Club, the luxury hospitality platform from U.S. Ski & Snowboard developed in partnership with Horizon Sports & Experiences. Launched quietly in December with an ultra-cu

Photo Credits: Al Haboob) Los Angeles has long been more than a sports city, it’s a cultural engine. The way LA blends sport, entertainment, fashion, lifestyle, and fan engagement has quietly rewritten the global playbook for how modern sports are designed and consumed. It’s not just about the game; it’s about the spectacle around it. The storytelling, the fashion, the celebrity ecosystem, the hospitality, the content; LA’s influence is now being felt thousands of miles away

Photo Credits: Noel Vasquez / Sofi Stadium In Los Angeles, the real action isn’t always on the court or field. Sometimes it’s at the table before and after the game. Behind velvet ropes and private entrances, curated suites and chef-driven dining experiences have become arenas of influence in their own right where status, networking, and style collide in the perfect setting. These experiences have become so coveted that they make front-row seats feel like general admission.

PHOTO CREDITS: LA Clippers Luxury in Los Angeles doesn’t just sit courtside; it bankrolls the moment. If courtside is the new front row, then the city’s top sponsors are the ones quietly directing the show, shaping how LA watches, wears, and experiences sport. Because here, sponsorship isn’t just logos and LED boards. It’s status. It’s a strategy. It’s storytelling with a multimillion-dollar budget and perfect lighting. Let’s talk about the brands really running the arenas. W

Courtesy of Rose Bowl At the heart of the San Gabriel Valley, along the base of the Arroyo Seco, stands one of the world’s most iconic and historic venues - the Rose Bowl Stadium. Renowned as a premier destination for sports, entertainment, and community programming, the Stadium has long served as an essential touchstone for both visitors and the local community alike. The Rose Bowl Stadium proudly celebrates 103 years of continuous operation. Its centennial celebration under

The city of Los Angeles is glowing in Dodger blue once again. With a thrilling 5–4 extra-inning victory in Game 7, the Dodgers have reclaimed the World Series title and achievement that sent waves of joy and relief across the city. Fireworks erupted over the skyline, horns blared on Sunset Boulevard, and fans spilled into the streets from Highland Park to Huntington Park, unified in one chant: “Let’s go Dodgers!” For L.A., this win isn’t just a championship, it’s a celebratio

Los Angeles is no stranger to world stages, but in June 2025, the Rose Bowl won’t be hosting rock stars or a UCLA rivalry match. It will take center stage as one of only twelve U.S. venues selected to host the 2025 FIFA Club World Cup , bringing football royalty to Pasadena. This is the kind that brings chants, cheers, and a wave of jerseys from every corner of the globe, transforming the city into the ultimate summer stage for the world’s game. This is far more than a spor