As the countdown to the 2026 FIFA World Cup begins, one of America’s most iconic dessert destinations is getting ready to welcome fans in the sweetest way possible. Magnolia Bakery is officially kicking off the global celebration with a festive lineup of game day treats designed to bring people together from the opening whistle to the championship match.

From May 12 through July 19, the beloved bakery is transforming watch parties into full-scale celebrations with soccer-inspired cupcakes, signature cakes, and its legendary Banana Pudding experience. Whether fans are hosting a rooftop viewing party in Los Angeles, gathering with friends in New York, or cheering on their favorite nation from home, Magnolia Bakery is leaning into the spirit of the tournament with a collection that feels nostalgic, celebratory, and unmistakably American.

Leading the lineup is the Kickoff Sampler, a crowd-pleasing assortment designed for the ultimate watch party spread. Priced at $99, the package includes one dozen soccer-themed cupcakes alongside a DIY Banana Pudding Bar, allowing guests to customize one of Magnolia Bakery’s most iconic desserts while celebrating every goal, save, and dramatic overtime moment.

For those looking to keep things simple yet festive, the Soccer Cupcakes add a playful game-day touch. The six-count set features vanilla cupcakes topped with soccer-inspired decorations that instantly bring tournament energy to any gathering. Mini Soccer Cupcakes are also available in a 12-count assortment, making them perfect for office celebrations, family viewing parties, or halftime dessert tables.

The bakery’s centerpiece offering may be the Soccer Cake, available in both a six-inch version serving eight guests and a larger nine-inch cake designed for bigger celebrations. Layered with delicate vanilla cake and rich vanilla buttercream, the dessert combines classic Magnolia Bakery flavor with a spirited soccer theme that feels tailor-made for the summer’s biggest sporting event.

What makes the collection especially fitting is how naturally it blends sports culture with the timeless comfort of classic American desserts. While the world gathers to celebrate football on North American soil, Magnolia Bakery is offering something familiar, joyful, and shareable, exactly the kind of experience that turns a match into a memory.

As millions of fans prepare to flood stadiums, sports bars, and living rooms across the country, Magnolia Bakery is proving that game day traditions are not only about the scoreline. Sometimes the best moments happen around the dessert table.

The full World Cup collection is available for preorder and nationwide enjoyment through Magnolia Bakery.