The Crest Club - Ski Racing, Reimagined for the Jet Set

Photos courtesy of The Crest Club

With the Winter Olympics commanding global attention, the world’s best skiers and snowboarders are once again reminding us what precision, courage, and discipline look like at 80 miles per hour. But for a rare few, the thrill no longer ends at the finish line.

Enter The Crest Club, the luxury hospitality platform from U.S. Ski & Snowboard developed in partnership with Horizon Sports & Experiences. Launched quietly in December with an ultra-curated debut at the St. Moritz World Cup, the program is now expanding significantly for the 2026 to 2027 season, adding six immersive experiences that place guests inside the world of elite ski racing.

This is not a spectator package. It is a passport.

Beyond the Rope Line

The Crest Club was built on a simple idea: access changes everything.

At its inaugural gathering in St. Moritz, guests found themselves not just watching the Audi FIS Alpine Ski World Cup, but stepping into it. They shared private introductions with athletes, moved seamlessly between VIP race vantage points and storied alpine venues typically closed to the public, and skied alongside Olympic champion Picabo Street.

The expansion now brings five World Cup destinations and one iconic non-World Cup experience into the fold, creating a global circuit that mirrors the rhythm of the sport itself.

According to Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard, the program represents something singular. The Crest Club offers a five-star, white-glove experience that cannot be replicated outside the organization itself. It is built from within the team, not around it.

For the luxury traveler who prefers immersion over observation, that distinction matters.

The 2026 to 2027 Calendar

The upcoming season reads like a greatest hits of Alpine culture:

• Beaver Creek, Colorado – Women return to the revered Birds of Prey course for a high-speed showcase in the heart of the Rockies.

• St. Moritz, Switzerland – Where frozen lakes, grand hotels, and Corviglia’s slopes frame a women’s World Cup steeped in European tradition.

• Kitzbühel, Austria – The legendary Hahnenkamm weekend, anchored by the Streif, the most demanding downhill on the circuit.

• Courchevel, France – Alpine racing meets refined mountain glamour in the Trois Vallées.

• St. Moritz, Switzerland – The Engadin Ski Marathon is a cross-country spectacle that transforms the Upper Engadin into a moving canvas of endurance and elegance.

• Sun Valley, Idaho – The World Cup Finals return to one of America’s most storied ski towns, where Crystal Globes are decided beneath Bald Mountain.

2026-27 Schedule of The Crest Club Events

• Dec. 11-14, 2026: Women’s Stifel Birds of Prey, Beaver Creek, CO // Women's Downhill, Super-G

• Dec. 17-21, 2026: FIS Alpine Ski World Cup, St. Moritz, Switzerland // Women’s Super-G, Giant Slalom

• Jan. 21-25, 2027: Hahnenkamn World Cup, Kitzbühel, Austria // Men’s Downhill, Super-G, Slalom 

• Feb. 25-Mar. 1, 2027: FIS Alpine Ski World Cup, Courchevel, France // Men’s Downhill, Super-G

• March 2027: Engadin Ski Marathon, St. Moritz, Switzerland

• March 19-22, 2027: Stifel Sun Valley Finals, Sun Valley, ID // Men’s and Women’s Downhill, Super-G, Giant Slalom, Slalom

Each experience is fully curated. Guests receive premium race viewing embedded alongside the team, behind-the-scenes insight into course strategy and preparation, and direct engagement with athletes, coaches, and Olympic legends. Custom apparel and bespoke itineraries round out a program that blends performance sport with private club refinement.

If you were any closer, you would be in the race.

A New Era of Sports Travel

Luxury travel has evolved. Today’s high-net-worth explorer is not content with a suite and a tasting menu. They want narrative. They want proximity. They want to stand in places that usually require credentials.

The Crest Club delivers that proximity across continents. In Kitzbühel, that may mean slipping through private doors into invitation-only race clubs after witnessing the men’s speed team attack the Streif. In Courchevel, it could involve skiing alongside former Olympians before retreating to Michelin-starred dining and discreet chalet hospitality. In Sun Valley, the season closes with intimate gatherings and an insider perspective as the sport crowns its champions.

Even the Engadin Ski Marathon experience pushes beyond traditional race attendance. Guests can participate in the legendary cross-country event or observe it from privileged vantage points, guided by current and former U.S. Olympic athletes who bring context and tradition to life.

For snow sport aficionados who already know the terrain, this is the next chapter.

Where Sport Meets Society

What sets The Crest Club apart is not only the racing but the convergence of alpine

culture, society, and access. St. Moritz, Kitzbühel, and Courchevel are not simply stops on a calendar. They are mountain capitals with layered histories of royalty, industry leaders, and international tastemakers who have long treated the slopes as a seasonal salon.

By embedding guests within the Stifel U.S. Ski Team’s orbit, the program offers something that even the most seasoned European ski regular cannot secure independently.

Chris Weil, co-CEO and founder of Horizon Sports & Experiences, clearly describes the intention. The Crest Club was designed to unlock experiences that even the most passionate fans rarely get to see. Expanding the program allows the partnership to build something lasting alongside U.S. Ski & Snowboard, creating moments that connect guests more deeply to athletes, competition, and the destination.

For Those Who Live the Sport

For LA Living readers accustomed to private aviation, members-only clubs, and

behind the velvet rope access, The Crest Club feels less like a package and more like a calling.

It is skiing with legends at dawn. It is standing shoulder to shoulder with world-class athletes as strategy unfolds. It is watching a downhill from a vantage point most never see. It is closing a season in Sun Valley with the people who defined it.

As the Olympic spotlight reminds the world why these athletes matter, The Crest Club offers something even rarer than medals.

It offers entry.