LA Living Game Changers: Alexandra Lasky, The Influence Behind the Influence

In a city built on bold ideas and even bolder personalities, influence is currency. In Los Angeles, where film premieres, brand launches, tech summits, wellness expos, and red carpets collide in a constant swirl of opportunity, knowing how to move the needle is both art and strategy. Few understand that better than Alexandra “Ali” Lasky, Founder and CEO of The Influence.

Ali Lasky isn’t just participating in the influencer economy, she’s shaping it.

Building a Powerhouse in the Capital of Influence

Headquartered in Los Angeles with a strong presence in New York City, The Influence has become a multi-faceted agency operating at the intersection of influencer marketing, celebrity relations, events, and public relations. But what sets Ali apart in a saturated industry is her deep understanding that influence is no longer a trend, it’s an ecosystem.

“The term influencer has evolved,” Ali explains. “It’s no longer limited to social media personalities. Influence comes from actors, musicians, athletes, chefs, on-air hosts, DJs, artists, tastemakers, and anyone with a voice that moves culture. And equally important is how brands influence consumers through authentic storytelling.”

With over 40 years of combined team experience, The Influence operates as a strategic powerhouse. Ali and her team don’t just secure placements; they build relationships that convert attention into long-term brand equity.

The Rolodex That Moves Markets

In Los Angeles, relationships are everything. What makes Ali a true Game Changer is her unmatched Rolodex cultivated through years of daily interaction across film, fashion, tech, wellness, music, sports, food & beverage, and consumer goods.

Her team interacts with the entertainment industry across every facet, from Hollywood premieres to fashion week activations, from tech launches to luxury wellness retreats. This level of cross-industry fluency allows The Influence to connect brands with talent in ways that feel organic, elevated, and impactful.

“Influence isn’t transactional,” Ali says. “It’s relational. When you understand what people care about, what aligns with their personal brand campaigns becomes powerful instead of performative.”

National Reach. Global Access.

Though rooted in Los Angeles, The Influence operates seamlessly on a national and international scale. From Vegas to Austin, Park City to Dallas, Houston to Nashville, Los Angeles to New York, Chicago to Philadelphia, San Francisco to San Diego, DC to Miami, and internationally from Australia to Italy, France to England, across Europe, the Middle East, Asia, and beyond, the agency executes fully integrated campaigns across continents.

This global footprint is not accidental. It reflects Ali’s understanding that modern influence knows no borders.

Whether coordinating celebrity bookings, orchestrating talent programs, managing PR rollouts, or producing high-level events, The Influence delivers with precision. Brands trust Ali because she anticipates trends before they peak and positions clients where culture is headed, not where it’s been.

Redefining the Word “Influence”

In a digital age where metrics can be bought and algorithms constantly shift, authenticity has become the most valuable commodity. Ali has built her agency around that principle.

“The right partnership can elevate both the brand and the talent,” she shares. “It’s about synergy. Consumers can feel when something is forced. Our job is to create alignment that feels effortless.”

From celebrity-driven campaigns to curated influencer guest lists, The Influence specializes in moments that generate buzz and, more importantly, results. Their campaigns are not just about impressions; they are about impact.

The Woman Behind the Brand

Ali Lasky is known among peers as both a connector and a strategist, someone who can walk into a room of high-profile talent and Fortune 500 executives and speak both languages fluently. That versatility has made her one of the most respected leaders in influencer relations and experiential PR.

Her leadership style reflects the ethos of Los Angeles itself: ambitious, collaborative, and forward-thinking.

“Los Angeles is the epicenter of entertainment and innovation,” Ali says. “You have to be adaptable. You have to see around corners. The brands and talent that win are the ones who evolve.”

Why She’s an LA Living Game Changer

LA is built on dreamers, but it’s sustained by doers. Alexandra Lasky has not only built a thriving agency in one of the most competitive markets in the world, but she has also helped define how brands, celebrities, and influencers collaborate in a modern era.

She understands that influence isn’t just about followers, it’s about trust. It’s about storytelling. It’s about cultural timing. And above all, it’s about relationships.

As the influencer landscape continues to expand across platforms, industries, and continents, Ali Lasky remains at the helm, guiding brands, elevating talent, and shaping the conversations that define culture.

In a city powered by visibility, she is the strategist behind it.

And that is exactly why Alexandra Lasky is an LA Living Game Changer.