Run Fast Racing Is Bringing Thoroughbred Ownership to Everyone One $100 Membership at a Time

For decades, thoroughbred horse ownership has existed behind velvet ropes. It has long been a world reserved for industry insiders, celebrity owners, and high-net-worth investors willing to commit substantial resources to one of the world’s oldest and most prestigious sports. From exclusive owners’ boxes to private barn access, the experience has traditionally remained out of reach for the average racing fan.

Run Fast Racing is changing that narrative.

Founded by entertainment entrepreneur Adam Kluger, the innovative horse ownership platform is redefining what it means to be part of the sport by making the thrill of ownership accessible for just $100 a month. Combining the excitement of horse racing with a modern membership model, Run Fast Racing is creating a new generation of owners, one built on community, accessibility, and shared experiences rather than wealth alone.

And this summer, that vision is taking center stage at one of horse racing’s most celebrated venues.

A Big Summer at Del Mar

Run Fast Racing’s stable is competing throughout the prestigious Del Mar Thoroughbred Club summer meet, which runs from July 17 through Labor Day. The highlight comes on Saturday, July 25, when the group’s standout horse, Listenupshance, competes in the Grade 1 Bing Crosby Stakes, one of the meet’s signature races and an important “Win and You’re In” qualifier for the Breeders’ Cup.

For racing enthusiasts, Del Mar has long represented the glamour and tradition of Southern California horse racing. Since opening in 1937, the seaside track has welcomed everyone from Hollywood legends to lifelong racing fans, making it one of the sport’s most iconic destinations. Having Run Fast Racing compete on this stage underscores how the company is blending racing’s rich history with an entirely new approach to ownership.

Celebrity Power Meets Community

Run Fast Racing’s ownership group includes an impressive roster of cultural figures spanning music, business, and entertainment.

Among those involved are Grammy-winning rapper Lil Wayne, Latin music superstar Rauw Alejandro, hip-hop artist Lil Yachty, and entrepreneur Glenn Sorgenstein, all joining Kluger in helping reshape how fans interact with thoroughbred racing.

While celebrity involvement certainly attracts attention, the company’s mission extends far beyond recognizable names.

Instead of positioning celebrities as exclusive owners, Run Fast Racing invites fans to join them, creating a shared ownership experience that breaks down barriers between professional athletes, entertainers, and everyday racing enthusiasts.

It’s a concept more commonly associated with modern fan communities than traditional horse racing, and that’s precisely the point.

Modernizing One of America’s Oldest Sports

Kluger has spent his career at the intersection of entertainment, branding, and culture. Having worked alongside artists including Lady Gaga, Jennifer Lopez, and Beyoncé, he understands how today’s audiences engage with experiences differently than previous generations.

Rather than simply watching from the sidelines, consumers increasingly want participation, access, and community.

Run Fast Racing applies those same principles to thoroughbred racing.

Instead of requiring members to purchase individual horses or navigate complicated ownership structures, the platform offers a subscription-based model that provides access to the broader ownership experience.

Members receive opportunities that have historically been reserved for elite owners, including:

●     Access to exclusive owners’ boxes on race day

●     Behind-the-scenes barn tours

●     Stable events and member experiences

●     Voting opportunities on key ownership decisions

●     Community engagement with fellow members

●     Direct Pay, an innovative feature that deposits cash rewards directly into members’ bank accounts when a horse wins

Perhaps most notably, members don’t need to manage the countless responsibilities traditionally associated with ownership.

There are no veterinary bills, transportation costs, licensing requirements, or operational logistics to navigate. The complexities remain behind the scenes, allowing members to enjoy the excitement without the traditional financial and administrative burdens.

A First-of-Its-Kind Feature

One of Run Fast Racing’s most innovative offerings is Direct Pay, a feature designed to simplify one of horse ownership’s most rewarding moments.

When horses win, eligible cash rewards are automatically deposited directly into members’ bank accounts.

Unlike betting, members aren’t wagering on races or purchasing individual horses. Instead, Direct Pay serves as an extension of the ownership experience, reinforcing the sense of participation while eliminating much of the complexity traditionally associated with racehorse syndicates.

It’s another example of how the company is borrowing ideas from today’s digital subscription economy while respecting the traditions of thoroughbred racing.

Opening the Stable Gates

Horse racing has spent years searching for ways to engage younger audiences without sacrificing the traditions that define the sport.

Run Fast Racing represents one possible answer.

By combining celebrity influence, digital technology, exclusive experiences, and an accessible price point, the company is introducing thoroughbred ownership to people who may have never imagined themselves becoming part of the racing community.

Whether it’s watching Listenupshance thunder down the stretch at Del Mar, visiting the barn on a race morning, or celebrating victories alongside fellow members, Run Fast Racing transforms spectators into participants.

As the horses take to the track this summer at Del Mar, they’re racing for more than purses and trophies. They’re helping usher one of America’s oldest sports into a new era one where ownership is no longer defined by exclusivity, but by accessibility, connection, and shared excitement.

For longtime racing fans and newcomers alike, Run Fast Racing is proving that the winner’s circle may be bigger than ever before.