GUESSECO Hosts an Inspiring Afternoon of Sustainability and Wellness in Honor of Earth Month

In celebration of Earth Month, GUESS through its GUESSECO initiative invited the community to an inspiring Afternoon of Sustainability and Wellness, a gathering designed to spark conversation, reflection, and action around conscious consumerism.

Held against a backdrop of mindful living and eco-conscious style, the event brought together industry leaders for a dynamic panel discussion moderated by none other than Aditi Mayer — sustainability activist, photojournalist, and founder known for her bold advocacy at the intersection of fashion and social justice.

Aditi Mayer, whose work bridges environmental awareness with cultural storytelling, led an engaging conversation that unpacked the complexities of ethical production, mindful purchasing, and the growing responsibility both brands and consumers share in shaping a more sustainable future. The panel explored how consumers can align their values with their purchases, how brands are rethinking supply chains, and the importance of transparency and authenticity in the age of greenwashing.

Beyond the conversation, the event highlighted wellness practices, offering guests opportunities to connect with like-minded individuals, explore sustainable fashion, and reflect on their role in protecting the planet all while celebrating Earth Month with purpose and style.

Through events like these, GUESSECO continues to deepen its commitment to sustainability, proving that fashion can be a platform for positive change. By fostering open dialogue and leading by example, GUESS is helping to inspire a generation of conscious consumers who understand that every choice, from the clothes we wear to the habits we nurture, has the power to make an impact.

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