Fiona Frills: Building the Future of Beauty, Tech, and Creator Power

From transforming a personal skin struggle into a nationally stocked beauty brand to building creator-led technology platforms, Fiona Frills is redefining what modern entrepreneurship looks like. At just a few years into her journey, she has already proven that lived experience, authenticity, and community-first thinking can rival even the most established legacy brands. As one of LA Living Magazine’s Game Changers, Fiona shares what she’s learned about confidence, Gen Z consumers, and building brands that truly matter.

How did turning a personal challenge into a nationally stocked beauty brand shape your confidence as a founder?

Starting Frilliance from my own acne struggle taught me that lived experience is one of the most powerful foundations for building a company. I didn’t begin with a big playbook. I began with a real problem I wanted to solve for girls like me. Watching that grow into a nationally stocked brand gave me confidence to trust my instincts, move quickly, and stay deeply connected to my community. It also showed me that age doesn’t define credibility. Execution and persistence do.

What do you think legacy beauty brands still don’t fully understand about Gen Z?

There are a lot of things, honestly, but the biggest is how important authenticity and constant connection really are. Gen Z expects brands to show up daily, collaborate closely with influencers, reply in comments and DMs, share behind-the-scenes moments, and stay genuinely accessible. It’s not just about launching products anymore. It’s about building real relationships and making your audience feel seen and involved every step of the way.

What inspired you to expand into creator-led tech, and how do these ventures connect to your larger vision?

Technology and AI unlock massive opportunities, and I’m incredibly passionate about using them to create access, especially for the next generation and for people who don’t already have built-in resources or income streams. Parla and Aurelia are about giving creators better tools to grow, monetize, and build real businesses. All of it ties back to my bigger mission: empowering young people to create their own paths through smart, scalable platforms.

How do you create brands and platforms that feel authentic rather than transactional?

It really comes down to being real and going deep on the problems we’re solving. I spend a lot of time listening, talking directly with customers, reading DMs, hosting community calls, sharing behind-the-scenes content, and constantly iterating based on feedback. When you communicate consistently and build with your community rather than just sell to them, authenticity happens naturally.

What does being a game changer mean to you, and what legacy do you hope to leave?

To me, being a game changer means embracing newness and scrappiness as an advantage. It allows you to move quickly, think creatively, and build differently than legacy companies, which are often constrained by how things have always been done. Legacy brands will always exist and that’s a good thing, but the next generation of companies will look different, and that excites me.

The legacy I hope to leave is helping redefine what modern brands can look like by staying deeply connected to their communities, leaning into technology, and creating access and opportunity for people who might not otherwise have it. More than anything, I want young founders to see what we’re building and believe they can define their own success and take ownership of the future they want to create.