An Enchanted Evening of Decadence & Diamonds: Robbins Brothers Debuts Its Magical New Pasadena Flagship
- Staff Writer
- 20 hours ago
- 3 min read
Pasadena shimmered a little brighter this season as Robbins Brothers unveiled their new iconic flagship showroom at 587 Colorado Blvd, transforming the city’s historic corridor into a fairytale scene of winter sparkle. The brand celebrated its highly anticipated grand opening with an unforgettable soirée, “An Enchanted Evening of Decadence & Diamonds, " a fully immersive experience produced by Lindsay Luv Creative. It was a night where luxury met wonder, glamour met whimsy, and holiday magic twinkled through every detail.
A Holiday Fairytale on Colorado Blvd
As the sun set over Pasadena, A-list guests stepped into a scene straight out of a modern holiday fairytale. Parked glamorously in front of the new showroom was the iconic Cinderella Carriage, the very same carriage used at Britney Spears' wedding, glittering beneath winter lights and creating instant buzz along the boulevard. Shutter clicks and gasps filled the air as attendees posed for the most talked-about entrance moment of the season.
Among the star-studded attendees were Nicole Young of Selling Sunset, actress and producer Amber Stevens West, Chudney Ross, author and daughter of Diana Ross, actress and influencer Fernanda Romero, former Real Housewives of Orange County star Jo De La Rosa, and LA Living Magazine's Publisher Jessica Hall. Each added a dose of Hollywood sparkle to this already luminous night.
Inside the Showroom: A Multi-Sensory Wonderland
Stepping inside the brand-new Robbins Brothers Pasadena flagship felt like entering an elevated holiday dreamscape. Guests were welcomed with a Champagne Wall bubbly at the ready, elegantly displayed like ornaments on a festive tree, and treated to caviar served in the most decadent way possible: from the belt of a male model floating through the room like a stylish holiday sprite.
The culinary offerings crafted by Casa Noosh brought festive indulgence to new heights. Among the favorites: Caviar-and-gold-flake mini baked potatoes, lobster rolls that disappeared almost instantly, crispy rice bites crowned with spicy tuna, and truffle fries served in branded, photo-ready containers.
All of it set against a backdrop of lush and luxurious florals by Dogwood & Fir, celebrated for their work with AMAN properties. Their arrangements, rich in texture and winter beauty, transformed the space into a sparkling jewel box befitting Robbins Brothers' new vision for the Pasadena location.
A Night of Luxury, Style, and Sparkling Moments
Robbins Brothers didn't just open a showroom, they unveiled an immersive luxury destination. Many guests arrived styled in RB private label and celebrated designer partners like Tacori, Verragio, and Michael M, who even greeted the crowd with his own custom Rolls-Royce parked at the grand entrance.
And just when guests thought the night couldn't get more magical, they were escorted individually into the store's secret, speakeasy-style vault. There, each attendee used a vintage key to unlock a personalized luxury surprise: 4-carat diamond earrings waiting in a velvet-lined drawer. The moment was captured naturally via a sparkling custom selfie activation from Hollywood Photo Booth.
Meanwhile, holiday-ready pours from Bonterra Organic Wines flowed freely, along with themed craft cocktails named “Diamonds Are Forever,” the perfect glamorous touch for a December debut.
Setting the vibe was the effortlessly chic, Parisian-holiday soundtrack from Paris Loves LA, a three-piece ensemble whose French notes echoed beautifully through the space like a winter waltz.
Atmosphere, Artistry & Holiday Magic in Every Corner
The evening's ambiance unfolded like the ultimate luxe holiday party. Guests mingled beside a thoughtfully curated grazing table by This Messy Table, admired custom, fashion-forward portrait illustrations by Ashley Urban, and enjoyed diamond-viewing sessions alongside a custom bracelet-stacking activation that had everyone comparing glittering wrists. A polished Portrait
Studio by Lexus Gallegos offered editorial-level holiday portraits that guests will gift and post all season long.
Every corner of the showroom felt intentional, immersive, and joyfully opulent, an embodiment of Robbins Brothers' commitment to crafting unforgettable moments.
A Jewel in the Heart of Pasadena
"An Enchanted Evening of Decadence & Diamonds" wasn't just a celebration, it was a statement. Robbins Brothers has officially reimagined what a jewelry shopping experience can be, introducing a destination where luxury, creativity, storytelling, and seasonal magic collide.
The new 587 Colorado Blvd flagship is more than a showroom, it’s Pasadena's newest holiday treasure. This glittering jewel box invites visitors to step into a world where diamonds shine brighter, experiences feel richer, and every detail tells a sparkling story.
With a grand opening this enchanting, it's clear: Robbins Brothers has entered a dazzling new era, and Pasadena is glowing because of it.
