Top Music & Entertainment Stars Gather to Support Bodywell & MEND’s 2025 Critics' Choice & Grammy Fire Relief Lounge, Hosted by GBK Brand Bar in Beverly Hills
- Bill Bakho
- Feb 11
- 3 min read
Updated: Feb 14
In a dazzling display of generosity and glamour, the 2025 Critics' Choice & Grammy Fire Relief Lounge, hosted by GBK Brand Bar, brought together some of the most prominent figures in entertainment for a meaningful cause. This year's lounge provided luxury gifting and emphasized giving back, as proceeds and supplies were dedicated to aiding victims of the devastating LA wildfires.
GBK gifting lounges tend to be a favorite among celebrities and people in the industry, but this year just showed how Angelenos come together and support each other in times of need.
The event was marked by GBK's impactful partnership with Americares (www.americares.org), ensuring that relief efforts extended beyond the star-studded affair. Celebrities in attendance had the opportunity to assemble hygiene and cleaning kits directly distributed to those affected by the fires. Additionally, GBK joined forces with Crew Nation (of Live Nation) to offer further assistance to those in need.
GBK CEO Gavin Keilly expressed the organization's commitment to philanthropy, stating, "We love to be able to help the fire victims in any way we can through our events." This year's 'Giving Lounge' successfully combined the best of Hollywood indulgence with heartfelt humanitarian efforts.
A Star-Studded Affair
This exclusive lounge never lacks in welcoming an impressive lineup of A-list celebrities, Grammy nominees, and Critics' Choice honorees. Among the high-profile guests were Angela Bassett, Viola Davis, Casey Affleck, Mekhi Phifer, Katja Herbers, Adina Porter, and Jai Rodriguez. Music luminaries such as Maxine Ashley, J. Brown, Darius Dixson, and the band Gorjira were also in attendance, along with Grammy winners Ricky Dillard, Lalah Hathaway, Gregory Porter, and members of New Edition, Ricky Bell & Johnny Gill.
Lavish Gifting Meets Purposeful Giving
In true GBK style, attendees were showered with over $60,000 worth of luxury gifts and exclusive travel experiences. Some of the most sought-after gifts included:
Bodywell (www.bodywell.com) – Advanced biotech solutions for mitigating electromagnetic radiation.
MEND (www.mend.me) – Luxury skincare harnessing stem cells and gold nanoparticles.
Neurovalens (www.neurovalens.com) – Wearable neurotechnology, gifting the Modius Sleep headset for improved sleep quality.
5TH WHEEL (www.5thwheelebikes.com) – Eco-friendly electric scooters and e-bikes.
SingleTree Lane (www.singletreelane.com) – Fashion-forward apparel with global influences.
Koulianos Designs (www.koulianosdesigns.com) – Sterling silver custom-crafted jewelry inspired by an antique Coat of Arms.
Sailrock Resort (Turks & Caicos) (www.sailrockresort.com) – Luxury getaway featuring world-class dining and spa treatments.
Raiwasa (Fiji) (www.raiwasa.com) – A two-night stay for four at an award-winning boutique resort.
La Casa del Camino (Laguna Beach) (www.lacasadelcamino.com) – A 'Stay and Play' experience at a Spanish-style coastal retreat.
Additional gifts included high-end fashion pieces from Claude Kameni (www.claudekameni.com) and Shari Henry, Luenell Iconic perfume by Arzo (www.arzofragrance.com), and lip treatments from Pretty Pout (www.prettypout.com). Attendees indulged in gourmet delights courtesy of Vuelo Tequila (www.vuelotequila.com), Hertelendy Vineyards (www.hertelendy.com), Ike's Love and Sandwiches (www.loveandsandwiches.com), and a decadent candy bar by Cocoa and Candy (www.cocoaandcandy.com). Home goods such as award-winning bedding from Rest (www.restbedding.com), luxury candles by Lumiere Rene Candle Company, and innovative orthopedic pillows from Imbibe Lifestyles (www.imbibelifestyles.com) were also offered.
A Celebration of Entertainment and Philanthropy
Adding to the festive atmosphere, DJ Bri Giger provided an electrifying soundtrack for the event, while stunning floral arrangements by SIMS Blooms added an elegant touch. Attendees also had the opportunity to work with Action Takers Publishing (www.actiontakerspublishing.com) to share their personal stories in professionally ghostwritten and published works.
As Hollywood’s brightest stars gathered to celebrate their craft, they also came together for a greater purpose—supporting those in need. With GBK Brand Bar’s unwavering commitment to philanthropy and Americares' mission to provide critical aid, this year’s Critics’ Choice & Grammy Fire Relief Lounge proved that the power of giving shines just as brightly as the spotlight."
