The Clean Beer Revolution: Why Father's Beer Is the Ultimate Game Day Go-To
- Staff Writer
- 50 minutes ago
- 3 min read
A new player is changing the game, and it’s not on the field. It’s in your hand. Introducing Fathers Beer, the brand leading a “clean beer” revolution that’s redefining what it means to crack open a cold one. Whether you’re celebrating a Sunday touchdown, hosting the ultimate backyard tailgate, or just enjoying a crisp sip after a long day, Fathers has crafted the beer that fits perfectly into the modern lifestyle bold, refreshing, and actually good for you.
Born out of Lafayette, California, Fathers Beer isn’t just another craft brew. It’s a movement one that puts quality, transparency, and health at the forefront. Their mission is simple: to make the cleanest, best-tasting beer in America.
How? By combining organic ingredients, advanced brewing methods, and glass packaging to deliver a beer experience that’s as pure as it is delicious. Fathers’ “clean beer” process includes:
● Double Filtration – Removing heavy metals, microplastics, and “forever chemicals.”
● Organic Malt & Hops – Because what goes into your beer should matter.
● Sub-Zero Lagering – A chilling technique that produces unmatched smoothness.
● Glass Packaging – Preserving purity and flavor from brewery to pint.
The result? A crisp, refreshing lager that’s earned Gold Medals at the World Beer Awards and a rapidly growing following of fans who appreciate both taste and integrity.
Let’s be honest, there’s nothing like beer and sports. But Fathers is taking that timeless pairing to the next level. Imagine watching your favorite team with a beer that doesn’t weigh you down or leave you sluggish. Fathers’ Clean Lager is light, balanced, and perfectly chilled, making it the ideal game day companion.
Whether you’re firing up the grill or settling into your favorite bar stool, Fathers delivers that satisfying “ahh” moment without compromise. It’s beer for the new generation of fans those who care about what they put into their bodies but still want to savor life’s simple pleasures.
As co-founder Joe Cloyes, who also built the clean skincare phenomenon Youth to the People, puts it And just like that, clean beauty has met clean brewing.
Fathers Beer isn’t just backed by big ideas, it’s powered by an all-star lineup of founders, athletes, and investors who know how to build empires.
The founding team reads like a who’s who of innovation:
● Joe Cloyes, Co-founder of Youth to the People (sold to L’Oréal)
● Conor Begley, Co-founder of Tribe Dynamics (sold for $70M)
● Steve Klei, finance veteran who’s led $3B in company sales
● Harvey Kenney, world-renowned lager brewer with 39 medals
● Gabe Rangel, former Marine and elite trainer to stars like Adam Levine and Jalen Hurts
Together, they’ve raised over $1 million to bring clean beer to the masses with backing from some seriously impressive investors, including Melanie Bender (Rhode Beauty), Suveen and Britta (K18), and NFL stars Lane Johnson and Nate Herbig.
Since its soft launch, Fathers Beer has already scored major wins. With over 60 on-premise accounts across Northern California, the brand will make its big retail debut at Whole Foods Market this fall, giving fans across the state access to the cleanest beer in the game.
It’s only a matter of time before this “better-for-you” brew becomes a national sensation.
There’s a reason Fathers is making waves, it’s not just about flavor, it’s about philosophy. This is beer with a conscience. Beer made by people who care about craft, health, and community. Beer that stands for something like spending time with the people who matter most, whether that’s your dad, your best friend, or your game-day crew.
Because at the end of the day, Fathers isn’t just a beer. It’s a toast to connection, to legacy, and to living cleaner without sacrificing what you love.
So, next Sunday, when the game is on and the cooler’s open, reach for something that plays as hard as you do.
Fathers Beer: Clean. Crisp. Game Day Ready.
Now available at select bars and retailers, and coming soon to Whole Foods Market.
