Selma Blair Sees Things Clearly: Thoughtful Craftsmanship and Philanthropy in Focus with Benny’s Eyewear
- LLM Staff Writer
- 4 days ago
- 3 min read
In the heart of New York’s West Village, an intimate breakfast gathering unfolded that felt more like a thoughtful conversation among friends than a traditional product launch. Hosted by Selma Blair, the morning brought together editors and tastemakers for a first look at the Selma Blair x Benny’s Eyewear collection, a collaboration rooted in intention, craftsmanship, and purpose.
Over a family-style breakfast, guests mingled with Blair as she spoke candidly about the inspiration behind the collection and her hands-on role in shaping it. The setting was warm and personal, mirroring the spirit of the eyewear itself. Attendees explored the six-piece collection up close, tried on frames, and even created custom embossed cases, small details that underscored the care poured into every element of the collaboration.
The collection features six thoughtfully designed styles: three reading glasses and three sunglasses. Each pair feels wearable yet distinctive, striking a balance between timeless elegance and modern sensibility. From silhouette to finish, Selma Blair played an integral role in the design process, carefully shaping each detail to reflect her personal point of view, one informed by experience, creativity, and a deep appreciation for beauty that serves real life.
That vision was brought to life in Italy by Benny’s Eyewear’s multi-generational factory, where master artisans use the highest-quality materials and time-honored techniques. The result is eyewear that feels truly special, crafted with precision, built to last, and designed to become part of the wearer’s everyday story. Sustainability also plays a key role in the process, reinforcing Benny’s commitment to responsible, mindful production.
Founded to address the lack of stylish, heirloom-quality reading glasses, Benny’s Eyewear is a female-founded brand inspired by Benjamin Franklin, the inventor of wearable reading spectacles. The brand blends thoughtful American design and exceptional Italian craftsmanship, creating eyewear that feels both traditional and modern.
Beyond design, the collaboration has a powerful philanthropic mission. A portion of proceeds from the Selma Blair x Benny’s Eyewear collection benefits the American Brain Foundation, which advances research on brain and nervous system disorders. Blair, a foundation ambassador, has advocated for neurological health following her MS diagnosis in 2018.
Blair’s advocacy defines her legacy. Known for iconic roles in Cruel Intentions, Legally Blonde, The Sweetest Thing, and Hellboy, she’s also made an impact beyond acting. Her MS journey was featured in Introducing, Selma Blair, and her memoir Mean Baby cemented her reputation as an honest storyteller.
Blair’s influence spans film, television, fashion, and activism. She has been honored by TIME Magazine, Glamour, and The Hollywood Reporter, named California Woman of the Year in 2022, and in 2025, her hometown of Southfield, Michigan, officially declared May 16th “Selma Blair Day.” Through it all, she continues to lead with vulnerability, strength, and authenticity.
The American Brain Foundation’s mission to fund cross-cutting research that advances treatments, prevention strategies, and cures aligns seamlessly with the spirit of this collaboration. Brain diseases, disorders, and injuries are deeply interconnected, and when progress is made in one area, it can transform many lives.
Now available at BennysEyewear.com, the Selma Blair x Benny’s Eyewear collection is a testament to thoughtful design and meaningful craftsmanship, rooted in a shared commitment to making a difference. Every frame reflects intention and a powerful vision: eyewear that combines beauty with purpose and gives back to the community.