LA Wildfire Relief: Beauty and Fashion Brands Step Up to Give Back
- Jessica Hall
- Jan 24
- 4 min read
The LA wildfire relief efforts showcase a strong commitment to community and resilience. Through generous donations, essential supply contributions, and raising awareness, these companies are making a meaningful impact on affected families and first responders. Below, you'll find details on the beauty and fashion brands stepping up to aid recovery during these challenging times.
Brand: Bandolier
Donation Details: Bandolier is making a donation to Global Empowerment Mission, a nonprofit organization providing supplies and cash cards, in collaboration with BStrong, to evacuated residents impacted by the Los Angeles wildfires.
Brand: Bare Necessities
Donation Details: Bare Necessities donated 250 pairs of underwear to Babylist who partnered with Meena Harris & Stoney Clover Lane to make care packages for families affected by the Los Angeles wildfires.
Brand: Baggallini
Donation Details: Baggallini is donating 1,300 tote bags and backpacks to various nonprofits and evacuation centers in LA. In addition, they will donate 15% of sales from purchases made on baggallini.com between Thursday, Jan 16, and Sunday, Jan 19, to the LAFD Foundation. They are also including a gift with purchase for those purchases—an L and A patch for customers to iron on to our bags to show their support.
Brand: Brochu Walker
Donation Details: Brochu Walker will be donating 10% of all proceeds from instore and online purchases to the LAFD Foundation.
Brand: Cosabella
Donation Details: Cosabella donated 250 pairs of panties to Babylist who partnered with Meena Harris & Stoney Clover Lane to make care packages for families affected by the Los Angeles wildfires. They also donated 100 pairs of panties that will be handed out at an upcoming clothing drive in Marina del Rey hosted by the founder of RESA, a Los Angeles based RTW label.
Brand: Dearfoams
Donation Details: Dearfoams donated 355 slippers to Babylist who partnered with Meena Harris & Stoney Clover Lane to make care packages for families affected by the Los Angeles wildfires.
Brand: Dionis Skincare
Donation Details: Dionis will be donating and supporting initiatives that offer relief to displaced pets and their families. They are donating to and fostering animals from local shelters including Pasadena Humane & Emergency Wildfire Relief Fund, LA County Animal Care Foundation, and LA Animal Services.
Brand: Judy Blue
Donation Details: In light of the devastating impact of the recent wildfires, Los Angeles-based brand Judy Blue has shown incredible generosity and community spirit. To support their hometown, the brand has donated $10,000: $5,000 to the Los Angeles Fire Department Foundation and another $5,000 to the World Central Kitchen.
Brand: Made by Mary
Donation Details: The California Love Disc Necklace features a hand-stamped ½” disc of California with a tiny heart inside to represent our love and support, both for those displaced by the wildfires and the first responders who are working tirelessly to help and protect. 100% of the proceeds from this necklace will be donated to the World Central Kitchen, who are on the ground providing critical aid. To find out more about what World Central Kitchen’s relief team is doing to help, visit wck.org.
Brand: Merry People
Donation:
Brand: Pink Chicken
Donation Details: Pink Chicken has launched an exclusive LA Firetruck bamboo PJ set and romper to support families in need. 100% of profits will benefit Baby2Baby, a national nonprofit providing essentials like diapers, food, formula, blankets, and hygiene products to impacted families through their 470 partner organizations across LA County. Presale runs from 1/10 through Friday, 1/17, with an expected ship date on or around 4/1.
Brand: Peter Thomas Roth
Donation Details: Peter Thomas Roth has donated over 5,000 units of essential hygiene and skincare products - shampoo, conditioner, shaving cream, cleanser, and SPF to babylist who partnered with Meena Harris & Stoney Clover Lane to make care packages for families affected by the Los Angeles wildfires.
Brand: Pura Vida Bracelets
Donation Details: To support recovery efforts, we’re launching the Los Angeles Wildfire Relief Bracelet. For every bracelet sold, Pura Vida will donate 100% of the net profits* to Direct Relief, which is providing life-saving medical aid, wildfire kits, and emergency funding. Together, we can make a difference and help our community heal.
Brand: Snuz
Donation Details: UK based baby bassinet brand has donated 50 SnüzPod4 including extra bassinet essentials to the relief effort.
Brand: S’well
Donation Details: S’well has donated 100 products to both Brochu Walker and THEPOPUPFLORIST who are both creating care packages to aid those impacted by the fires. They are also supporting the Los Angeles Fire Department Foundation, California Fire Foundation, and California Wildfire Relief Fund by GlobalGiving on their website by offering the option to round up your purchase or donate a set monetary amount that goes directly to the organizations.
Brand: Thrive Causemetics
Donation Details: Thrive Causemetics hosted a community donation day on Saturday, January 11th where every product purchased directly contributed to supporting families, individuals, and animals affected by the wildfires with 100% of profits going to relief. Thrive will be donating a total of $500,000 to American Red Cross- LA Division, Pasadena Humane, Animal Wellness Fund, Los Angeles Fire Department Foundation, and World Central Kitchen.
Brand: Tillys
Donation Details: Tillys donated over 1600 garments, pillows, and blankets to the Los Angeles Mission to provide aid and comfort to those affected by the wildfires.
Brand: TOMS
Donation Details: TOMS is making a donation to Baby2Baby, a local nonprofit providing essential supplies to children and families impacted by the fires in Los Angeles.
Brand: VENUS
Donation Details: VENUS will be making clothing and lingerie donations to those impacted. The brand is collecting toiletries, feminine products, non-perishable food, blankets and supplies at their headquarters.
