Bloomingdale’s Brings “California Love” to Beverly Hills with a Star-Studded Post-Oscars Celebration
- Bill Bakho
- 24 hours ago
- 2 min read
LOS ANGELES, CA (March 17, 2026) — As Los Angeles eased out of Oscars weekend, Bloomingdale’s kept the momentum alive with an exclusive high-energy celebration in Beverly Hills, unveiling its Spring 2026 campaign, “California Love”. Hosted inside FRAME’s architecturally striking headquarters, the evening brought together a curated mix of fashion, entertainment, and cultural voices for a night that felt distinctly rooted in the spirit of the West Coast.
Welcoming guests were Bloomingdale’s CEO Olivier Bron and Chief Merchant Denise Magid, who set the tone for the evening inside the design-driven space. Known for its refined interiors and carefully selected furnishings, FRAME’s headquarters was transformed into a lively social setting, balancing elevated design with the relaxed confidence that defines California style.
The crowd reflected that same duality. Zoey Deutch and Matt Bomer were spotted at the sushi bar, both dressed in looks sourced from Bloomingdale’s, embodying a polished yet effortless approach to dressing. Sophia Bush arrived straight from set and reunited with Ashlyn Harris, the pair wearing coordinated FRAME looks that captured the brand’s modern tailoring.
Adding a pulse to the night, Ella Balinska stepped behind the DJ booth shortly after landing from London, commanding the room in a tailored pinstripe suit and delivering a set that carried the energy well into the evening.
Throughout the space, conversations unfolded between a mix of familiar faces and rising names. Francesca Reale, Genevieve Angelson, Kasmere Trice Stanfield, Kathryn Gallagher, Madison Iseman, Rachel Matthews, and Rebecca Rittenhouse moved through the crowd, while choreographer Stephen Galloway held court from a pair of Pierre Jeanneret chairs. Nearby, Jens Grede connected with Rittenhouse, reinforcing the evening’s blend of fashion insiders and Hollywood talent.
In one of the night's more personal moments, Rainey Qualley arrived with her young child, adding warmth to the otherwise fashion-forward setting. Not far from them, designer Jonathan Simkhai, whose work is featured in the California Love capsule, connected with guests and collaborators.
Beyond the guest list, the evening carried a deeper purpose. Bloomingdale’s used the occasion to spotlight its ongoing partnership with Baby2Baby, a nonprofit dedicated to providing essential items to children in need. Founders Kelly Sawyer and Norah Weinstein attended alongside ambassadors Sara and Erin Foster, all wearing pieces from Favored Daughter, a brand set to debut at Bloomingdale’s later this year.
The Beverly Hills event served as a natural extension of the broader “California Love” campaign, which celebrates the ease, optimism, and creative influence of California through exclusive collections, new brand launches, and immersive retail experiences. From relaxed denim and fluid tailoring to thoughtfully designed lifestyle pieces, the campaign captures a way of dressing that feels both current and enduring.
For one evening in Beverly Hills, that vision moved off the rack and into real life. It was less about spectacle and more about atmosphere, a reflection of how California style continues to influence not just what people wear, but how they gather, connect, and create.
Photo Courtesy of Bloomingdale's / Photographer Credit: Stefanie Keenan for Getty