Beauty and Wellness Take Center Stage at STK Los Angeles with Jenny McCarthy and Formless Beauty
- Kasey Cahen
- 4 days ago
- 3 min read

There are few things more quintessentially Los Angeles than gathering influencers and innovators under one roof to celebrate beauty, wellness, and the art of reinvention. On a warm afternoon in Los Angeles, LA Living Magazine hosted its Beauty and Wellness Luncheon at the brand-new STK Los Angeles. The intimate, invitation-only affair honored Jenny McCarthy and her clean beauty brand, Formless Beauty, blending sophistication, inspired conversation, and LA’s signature glamour.

From the moment guests stepped into STK, it was clear this was not a typical afternoon event. Known as “not your daddy’s steakhouse,” STK blends the energy of a high-end nightclub with the refinement of a modern steakhouse. The setting was alive with chic décor and a menu that proved indulgence, and wellness can share the same table. Guests mingled with signature cocktails in hand, choosing from creations like the Spiced Watermelon, Cucumber Stiletto, and Strawberry Cobbler before sitting down to a family-style menu that elevated comfort into culinary art. Wagyu sliders, jalapeño-spiked shrimp cocktail, and a baby gem Caesar led the way to entrées ranging from a delicate miso-glazed Chilean sea bass to rich mushroom and truffle tagliatelle. Even dessert was a spectacle, with “The Cloud” arriving at the table in a swirl of sweetness and flair.

Yet the real star of the afternoon was Jenny McCarthy, who continues to prove she is more than a familiar face. McCarthy, the August cover of LA Living Magazine, was celebrated not only as an entertainer but as a founder who is changing the conversation around clean beauty. Her brand, Formless Beauty, was born from her own journey through wellness, motherhood, and a relentless commitment to transparency. Where many brands stop at clever marketing, McCarthy insists on rigorous standards, guided by the Environmental Working Group’s benchmarks. Every product must pass the test of safety, integrity, and performance. That commitment to excellence has distinguished Formless Beauty as a brand that champions transparency and care.
The luncheon’s details were rich with symbolic meaning. Floral arrangements by The POSH Florist mirrored the sleek packaging of Formless Beauty. Lip gloss shades inspired the blooms, creating centerpieces that were both beautiful and brand aligned. A striking 2025 emerald green Rolls-Royce Ghost II, provided by Rolls-Royce Motor Cars Beverly Hills, stood elegantly in front of STK as the perfect backdrop for an impromptu photoshoot with Jenny McCarthy’s life-size August cover. The vibrant posters were crafted by DIYPack, adding another visual layer to an afternoon where every element told a story.

The event highlighted Formless Beauty as a statement of both luxury and intention. It reflected Jenny McCarthy’s belief that beauty should feel effortless, empowering, and intentional. The brand, rooted in her personal journey and passion for wellness, set the tone for the day. Guests experienced firsthand how luxury and integrity can exist side by side, with products that are as glamorous as they are clean. The message was clear: Formless Beauty is not just about what you see in the mirror, but about how you feel when every choice supports both confidence and care.

Guests left with more than memories of an extraordinary event and meal. Each received a gift bag filled with Formless Beauty’s newest skincare products, as well as offerings from Brindy Luxury Silk, WIXS On Northwood candles, Eonian skincare, and Saint Jo activewear and supplements. The curation reflected the spirit of the event: a blend of luxury, wellness, and integrity, all rooted in the cultural heartbeat of Los Angeles.
The afternoon was more than a celebration of a brand. It was a reminder that LA Living is not just about where you dine, drive, or shop. It is about experiences that connect people, spark conversation, and highlight visionaries who are shaping what beauty and wellness mean today. Jenny McCarthy has built a company that invites individuals to let go of labels and expectations, to embrace products that honor both their appearance and their well-being. In doing so, she is not only redefining clean glam but also reminding us that authenticity never goes out of style.

The Beauty and Wellness event was more than a stylish gathering; it reflected what makes Los Angeles unique. It combined fine dining, luxury design, and meaningful storytelling in a way that only this city can. With Jenny McCarthy at the center, Formless Beauty became more than a brand to admire, it became a symbol of authenticity, empowerment, and modern glamour. For those in the room, it was a day that captured the pulse of LA Living: where innovation meets elegance, and every moment feels unforgettable.