Photo Courtesy - Juicy Couture The World Cup may officially kick off on June 11, but make no mistake, the buildup started long ago. Before the first whistle blows, jerseys flood timelines, and watch parties take over Los Angeles rooftops and private clubs, brands are already competing for position. Collections are dropping. Partnerships are launching. Hospitality experiences are being built. The world’s biggest sporting event has evolved into something much larger than soccer