From its first-ever pop-up to a playful collaboration with JELL-O, the Los Angeles-born beauty brand is returning to its roots with a fresh perspective on what it means to build a brand beyond the beauty aisle. In an industry where beauty launches are often measured by product sales, viral moments, and social media impressions, one Los Angeles-born brand is taking a refreshingly different approach. Tower 28, the beloved, sensitive-skin-friendly beauty company founded by entre